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British
Anzani - a company history
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![]() 1954 English advert ![]() ![]() 1953 US ad for the Minor |
Outboard motor production became Anzanis
biggest selling (and perhaps best known) item over the years and numerous
models were produced: the Minor (1955-79) a small ½hp general purpose
dinghy motor, Super Single (1942-79 158cc, 5hp) the engine that
was produced for the longest time and arguably the best known - another
general workhorse. Jet (Single, 60cc, 3hp) a fibre glass cowled
engine with guarded drive protection for swimmers etc, Sports
Twin (1950-51) 316cc 14hp, speedy but short lived, Unitwin
(1951-67 Twin, 242cc 10hp, and 322cc 15hp, plus full race versions of
both) the most advanced engine of its day, powerful and reliable,
Pilot (Single, 60cc, 2.5hp) another general purpose engine with
the distinguishing bar around the cowl, Seamaid (Single, 60cc 3hp)
fibre glass cowled general purpose engine, Startwin (1960 Twin,
344cc, 18hp) renamed Magnatwin, powerful twin featuring Contrastart
electric start with instant forward or reverse, Supertwin 15 (Twin,
322cc, 15hp) streamlined fibre glass cowled Unitwin, Fleetwin 20
(Twin, 344cc, 20hp), Triton (1960 3 cylinder 30hp, 492cc), Magnatwin
(1958-1960 Twin, 344cc, 18hp) a large electric start model which could
be remotely controlled, Model 65 (1964-67 6.5hp), Model 180
(1964-67 18hp), Model 400 (1964-67 40hp) which were the Oliver/Perkins
engines. There was also an inboard version of the 4hp Super Single called
the Dinghy Motor (1952).
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![]() 1954 Super Single |
![]() 1954 Pilot |
![]() 1954 Unitwin |
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| The production of outboard motors
was given a fillip in 1964 when the Company bought the remnant of the Chris-Craft/Oliver
marque which they acquired from the car makers Rootes Group. In 1959 Perkins had come to an arrangement with the US company Oliver to manufacture their range of outboards in the UK. The American designs were technically more advanced than their British counterparts and at the time US supplied engines carried a heavy UK import duty so the British-made versions could be sold up to 40% cheaper than the American-made originals. Mechanical reliability problems soon meant Perkins had sold the rights to the Rootes car making group of companies (Sunbeam/ Humber/Hillman) who sold them through their car dealerships with the Rootes nameplate. |
![]() Anzani 180 |
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| However marketing confusion with car salesmen unfamiliar with outboards and service engineers likewise brought about another short tenure. British Anzani bought the parts, jigs and tools in 1964 but despite some design changes failed to cure the unreliability problems and production ceased in 1967. The engines were marketed as the Anzani 65, 180 and 400 models. | ||||
![]() 1959 Easimow |
Anzani went into lawnmower production in the late 50’s with a range of equipment of mostly larger scale 14, 16 and 24 mowers for professional purposes. Production went on until the late 1960’s from their new factory in Aylesford in Kent. The range included the Lawnrider (a 150cc 4 stroke sit-on mower in 18 and 24 widths), the Ridamow (another sit-on mower with a detachable seat for self propelled operation, 150cc 4 stroke 24 width), the Powermow (a self propelled 24 width mower) and for smaller areas the Easimow, (a 14 self propelled 4-stroke 48cc machine). All the petrol driven mowers included the Heli-Strand flexible drive power take-off system which provided a range of additional tools that could be driven directly from the mower. These included a chain saw, hedge cutter, log saw, pruning saw and rotary grass cutter. The range also saw the Company’s first electric mower the Whispamow, a 14 two-speed battery driven machine with built-in charger. They produced add-ons too for a descendant of the Iron Horse: the Honda F30 tractor. The Heli-Swift 30 was a 20 grasscutting attachment belt driven from the tractor costing £35 15s 0d. The Foldakart was a heavy duty wheelbarrow designed to compliment the mower range. | |||
In 1961 British Anzani had bought a company called the Maidstone Sack & Metal Company which was owned by the entrepreneurial Faull Bros. (Gerald and Stanley) who then completed a take-over in reverse by buying out British Anzani and turning themselves into the British Anzani Group. The new company expanded into not only scrap metal but paper conversion, quarrying, civil engineering, contracting and fatally, property development and warehousing. For a time they were very successful and employed over 200 people but the high interest rates and depressed property market of the late 1970’s brought the property rich company down. By 1973 (around which time it is believed Charles Harrison died) the remaining British Anzani outboard production had been taken over by Boxley Engineering of Maidstone in Kent who continued to manufacture the Pilot 3hp 30 model and the 5hp Super Single 50. By 1979 however production of these last remaining Anzani engines had ceased completely. |
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The British Anzani Group finally went into liquidation in 1980. Anzani House, part of their port development in Felixstowe, is still in existence and is an office block. |
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